joly5555
Do³±czy³: 06 Mar 2024
Posty: 1
|
|
 How to sell more Product, price, distribution or |
 |
When it comes to figuring out how to sell more , marketing teams go crazy analyzing which of the variables in this equation are preventing their numbers from adding up. Advertising one of the most questioned aspects in times of crisis . And the most curious thing is that it is usually seen as guilty and redeeming at the same time: when sales do not grow, it is viewed with suspicion for not having been a good hook for consumers. But on the other hand, it is also seen as that lifeline that, with the right creative twist, can keep sales afloat. And indeed, advertising is one of the most powerful tools that exist for a business to sell more . A study carried out by In-Store Media reached the following conclusions: After carrying out an advertising campaign, the purchase intention of a product or service can increase up to 45% for low-involvement products such as those we can find in a supermarket. After an advertising action, sales of a product or service can increase up to 18% if that action has been carried out at the point of sale. Generally speaking, advertising campaigns improve brand awareness by between 40% and 55%. However, we cannot forget that people are not looking for products or services but rather they are looking to solve a problem . And if a company is not able to keep this in mind when developing an advertising strategy, it will be of little use.
How to sell more: try changing your advertising Colombia Mobile Number List Today's customers are much more demanding, are better prepared and have a more alert attitude towards advertising messages. But also, they are exhausted and a little fed up with being constantly bombarded with slogans that only try to sell them things. Consumers crave brands that care about them. Let them tell stories in which people like them appear solving their same problems. Therefore, if you want to know how to sell more, you must stop to analyze the type of advertising you are carrying out and how it can be improved. For example: 1.- Does your advertising interrupt or help? Traditional advertising has been based on interruption. Brands inserted their advertising messages into the mass media, which was annoying for many consumers and, at times, damaging to the brand's image. The time has come to change interruption for utility and your company's advertising has to be able to adapt to this new communication model. Only brands that create advertising content that is helpful to their potential consumers will make them listen to them. 2.- Does your advertising tell brand stories or people stories? Advertising needs a change of epicenter. It has to stop revolving around the brand and start revolving around the people so that they pay attention to it.
In this sense, creative advertising is key: if your brand is able to create original stories by and for its consumers, it will have managed to capture their attention and be present in their minds when it comes time to make a purchasing decision. 3.- Is your advertising massive or personalized? Both offline advertising and much more online advertising due to the exhaustive segmentation possibilities it offers, must be personalized advertising. Or what is the same, an advertisement that talks to people . Advertising based on the questions “why do we do this?”, “how do we do it?”, “how do we make you like it?”… is the type of advertising that excites, that fills a brand with stories , it gives value and allows consumers to feel it as something that is part of them. At Arrontes y Barrera we can help you make your business grow through effective advertising , oriented to results and aligned with your marketing objectives . Creative, original advertising that helps you converse, excite and seduce your consumers. And above all, useful advertising that shows your brand as the solution to consumer problems. Would you like to know what investment in creative advertising your business needs? Subscribe to Creatibo Marketing Downloadables Download our resources free marketing Guide to multiply the creativity of your company without spending a single euro. Five challenges of current marketing according to Mckinsey. Basic guide to measure your engagement in RRSS. Report on ad blockers. Guide to doing storytelling like big brands.
_________________
Colombia Mobile Number List |
|
Rejestracja
