kulsumkhatun997
Doczy: 06 Mar 2024
Posty: 1
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 FC Barcelona, ​​example of congruence! |
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When I found out that FC Barcelona was part of a peace initiative called “Peace Tour” , the first thing that came to mind was one of Herman Hesse's lessons in his book “Siddhartha”, in which he writes that the most difficult For human beings it is to be consistent with what they think, say and act and this Club once again gives us several lessons with this tour they did in the territories of Israel and Palestine, which have been at war for years. The first learning is precisely to be consistent with our ideals , with what we think, express and with what we actually do and this club gives us an example of this since since 2006, when it signed the sponsorship with UNICEF -via its President previous Joan Laporta - in which the Catalan Club promised to deliver $1.5 million Euros annually, has kept its word and not only has delivered that amount of money, but also year after year they are part of its preseason actions with this institution and not only with them but they also carry out other Social Responsibility actions, demonstrating consistency in carrying out many other SR initiatives such as the relationship with the Bill and Melinda Gates Foundation , visits to children with disabilities in Bangkok, auction of t-shirts used in their recent match against Santos of Brazil, the typography of which was designed by a girl with a disability -Anna Vives- among many others.
Now they decided to support a Peace Phone Number List initiative and it comes with very good timing since Israel and Palestine started talks to reach Peace in this area; Of course, Barcelona itself will not accelerate any process, but what it can do is help build bridges between these two States by visiting them under equal circumstances, holding training sessions in both areas and something very important is helping to promote the media rest of the world finds out that this process is reopened, using the Club as a means of communication since it is only because of the amount of media that follows it that society finds out about this new process. A detail from the President of the Club – Sandro Rosell – was that he communicates in the same way in both Israel and Palestine that he hopes that these negotiations come to a successful conclusion, he clarifies obviously that it is understood that the Club's visit is only “a straw in an ocean, but both Israel and Palestine have something else in common and that is Barcelona .” Rosell On the other hand, learning from a marketing point of view is the incredible development of Marketing 3.0 and its way of continuing to grow it in a plausible way since the “effort” to visit these territories maintains the strategy of opening and growing markets through through the communication of the values that the Club has.
The economic Vice President of the Club – Javier Faus – has already said that they are already the Number 1 Club in these territories, since their marketing studies , monitoring on social networks and the monitoring of their matches on TV indicate it this way, therefore that, in addition to helping, sending messages of peace and promoting the values of the club, markets are also opened so that the Barcelona brand is more recognized and loved and thus more consumers come to the club. Finally, the sports theme . Although it is not optimal to take the players thousands of kilometers from their city since the trips are tiring, the time changes and jet lag are heavy, it is important that in a preseason they have moments of isolation from their natural habitat , that is why such a long trip helps them stay focused on what is happening in the team, there is greater rapport between teammates and the coaching staff, they join forces and when they return they all feel more integrated and with clear, unified objectives. , all to fight on the same project. For all this, have you asked yourself, dear reader, if the teams of which you are a fan or the companies/brands that you admire have the same type of congruence in their sporting, marketing and strategic areas.
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